| 14 July 2009
In this pic Tommy appears to be walking in front of a mural of Michael Jackson and the Pepsi logo. He's also obviously rocking a sweet hat and a curious t-shirt with the words "Obey Phenomenology" written across his chest.
After googling the phrase I found out a little more about this line of clothing: "The Obey campaign can be explained as an experiment in Phenomenology. The first aim of Phenomenology is to reawaken a sense of wonder about one's environment. The Obey campaign attempts to stimulate curiosity and bring people to question both the campaign and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the motive is not obvious, frequent and novel encounters with Obey propaganda provoke thought and possible frustration, never the less revitalizing the viewer's perception and attention to detail."
Sweet.
I'm also including this photo of Tommy because I can't look at it without smiling.
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