A 'Beast Mode' Video? Nike Says 'Do It' E-mail
Written by Big Head   
Sunday, 22 November 2009 16:40


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written by Babak, November 22, 2009
"It says Miz Zou depending on who we are playing" Maybe I am drawing a blank but what the heck does that refer to? Did they really mess up the M I Z - Z O U and are referring to M I Z - F K U when we play ku? Or.... i could just be missing the obvious.

One more thing, how long till there is some sort of stink about the line where they talk about using militias?

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written by Trick, November 22, 2009
That gets me as amped as this did before Armageddon.
http://www.youtube.com/watch?v=3_Z0XtKnuTg&feature=PlayList&p=DF183AB1193C9BB4&playnext=1&playnext_from=PL&index=17
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written by The True Son, November 22, 2009
@Babak: It's referring to how the fans usually chant "M-I-Z-Z-O-U" unless they're playing kU in which case it becomes "M-I-Z-FucK-ku!" (At least that's how I interpret it.) Love that they reference that.

In regards to the militia thing, after 9/11 it became absolutely not OK to compare sports and war for about the next five years. Then for whatever reason it went back to being OK to do that. Not saying I agree with that but that's what's seemed to have happened. So I don't expect anything to come of it.
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written by Babak, November 22, 2009
That is what I assume they are talking about and its a great reference, but they really messed up the execution.

Regarding the milita thing, I agree about the parallel between sports and war, but the same people who were offended by the slavery overtones of the "Scoreboard" shirts will probably be pissed about that. Not saying i agree, just sayin.
Added line?
written by nwtiger1, November 23, 2009
Welcome to the Truman Show.

http://www.nike.com/nikeos/p/usnikefootball/en_US/rivalries09?school=miz&tab=shirt_pre
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written by Hig, November 23, 2009
I agree - they totally botched that M-I-Z Z-O-U line. It was obviously read by some advertising guy at some coastal ad firm who has no idea about Mizzou or the rivalry. Kinda takes the cool out of the ad.
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written by Mary, November 23, 2009
Even though they botched it, I still love the video. I enjoy the Kansas City MO, not Kansas City Kansas part. :-D

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